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Doug Warbrick is co-founder of global surf and snowgear company The clothing brand Rip Curl was founded in 1969 by two surfers from Torquay, Australia. She specializes in the manufacture of clothing, accessories and surf equipment. The head of the nail is in the town of Torquay and its main European branch Rip Curl Europe is based in Soorts-Hossegor in France. The enthusiasm of the population for the sport led Doug Warbrick and Brian Singer to create a shop selling boards in 1969. The articles proposed by the two employees are distinguished by their quality and comfort. In 1970, to the extent of competition in the manufacture of boards, they decide to make clothes for winter sports. They called the company Rip Curl. Currently, Rip Curl provides a wide range of surf wear for men and women. Articles and products Rip Curl The clothing brand Rip Curl has a range of clothing ready-to-wear and accessories such as pants, shirts, polo shirts, shoes, jackets, pullovers, sweatshirts, t-shirts, jerseys, belts, underwear, bags, watches, sunglasses, hats and leather goods. Shops Rip Curl These items are distributed in shops Rip Curl located in several European cities. Online Store - new collection The online store of the brand Rip Curl Shop offers products and accessories such as surf boardshorts, hats surf, wetsuits, hats, watches and other tides. --- Surf The printing press They are athletes, businessmen and Australia. They sell boards, shorts and dreams. Their brands Quiksilver and Rip Curl sweeping the world It is a small city in Australia as there are many. With its low houses and neatly mowed lawns, Torquay, an hour's drive southwest of Melbourne, could have remained a city without history. But then, Providence has provided the coasts of the region rich: the waves that break directly from the Roaring Forties nearby. A boon for surfers, who flock around the world to rub shoulders with "spots" Bells Beach or Winki Pop, mythical places. And a real windfall for the city. For it is in Torquay were born two of the most famous brands in the surf, Rip Curl and Quiksilver. The story began in the late 60s. At Torquay, everyone knows it by heart, it's a little catechism local ... Brian Singer and Doug Warbrick, two young surfers accustomed to the region, dream only of one thing: to live and work near the waves. They begin by making surfboards and settled in 1969 in a former bakery. The name of this fresh SMEs? Rip Curl. Singer and Warbrick often intersect Allan Green, who works in a company that specializes in equipment for scuba diving. Winter is harsh in Torquay, but the waves are good and Green had the idea to adapt to wetsuits surfing. Success was not long and history, already beautiful, could have stopped there. But Warbrick, Singer and Green want to diversify. This suggests then create a line of shorts specially designed for surfers. A Japanese print representing Mount Fuji swamped by a wave is chosen as the logo: Quiksilver was born. Three years later, in 1973, three surfers businessmen choose to leave to facilitate their development in Green shorts Quiksilver to Singer and Warbrick combinations Rip Curl. Twenty-five years after the amicable split - surf the founders, they say, still together - Rip Curl weighs almost 1 billion Swiss francs and Quiksilver between 3 and 4 billion. The latter is the undisputed leader in sports industry, including textiles represent 80% of sales. And Torquay, formerly inhabited by retirees resort in winter, lives only for and by the waves. The 60 miles of coastline blessed by the gods were renamed "Surf Coast". The city is proud to host the largest surfing museum in the world. More than two dozen stores have opened and any trade has lined its walls pictures of surfing. "Of the 6000 inhabitants of the city, 900 are directly or indirectly for Rip Curl and Quiksilver," says Peter Dorling, responsible for economic development in county. This mustachioed bald does not really look like a surfer but he understands the interest of the region. Nothing is too good for companies in the surf. Some departures from zoning regulations to build their gigantic stores at the entrance to the city, for example. Or requiring the local McDonald's to have a sign smaller than theirs ... Whatever! "Half the people who stop to do for Torquay surf shops, the land prices have doubled in ten years and we're going to build a new school," enthuses Peter Dorling. The local surfers were not content to ensure the prosperity of Torquay. Since their feud Australian, they went to conquer the world. "In the mid-70s, a global professional racing circuit was established, said Bruce Raymond, CEO of Quiksilver International, himself a former pro surfer. Australians dressed in local brands have started to win. "Thus the first surfers wearing the colors of Quiksilver sold on the sand a few shorts brought in their luggage ... VRP beaches, some surfers will be entrepreneurs, like American Jeff Hakman, several times world champion, which implements the Quiksilver brand in the United States in 1976. Diversification On a continent where no surf culture, the beginnings were difficult. But windsurfing, first, snowboarding, then, have acted as effective relay. For the surf companies have cleverly diversify. All now offer complete lines of clothing, accessories, surfboard and combinations. Especially, the two Australian brands and their competitors - the U.S. O'Neill, Australian or French Billabong Oxbow, mostly - have rushed into the snowboard gold mine of this business. "For five years, it has become the sport of skiing No. 1," said Richard Harnie-Cousseau, Trade Show organizer Glissexpo. The explanation is simple: "If 5000 was the snowboarders, there are 5 million French people who go to winter sports", asserts François Payot, from Rip Curl. Consequently, with sales soaring. "In 1993, we estimated the European market slips to 3 billion francs," said Richard Harnie-Cousseau. This year, it should account for 20 billion francs, or 50% more than in 1998, about half in France. " The spirit of surfing Remain authentic while selling as much as possible is the complex equation that companies must solve the surf business. Hence the reluctance of brands to be distributed in supermarkets. This does not prevent most of them from appearing in the La Redoute catalog or as Quiksilver opened a store on the Champs-Elysees ... The best way to keep oneself is to entrust the reins of the shop for surfers. A 50 years ago, the founders of the giants of the slides are excellent practitioners. François Payot and Harry Hodge, all employers are successful they receive in shorts. And most companies have moved to nearby spots. "Because I live and work near the waves allows us to remain focused on our products and our customers," said Doug Warbrick, back from a stay in a surf camp in Samoa. "The office is not the best place to watch the market," adds Harry Hodge before going surfing in the late afternoon. No question, so, to hire non-surfers to key positions in marketing or design. Philippe-André de Vilmorin, CEO of Oxbow, the only French player in weight (450 million francs of sales announced in 2000), annoyed that his competitors do not always notice that the Seraglio , which decreased by laboratories Roc and Lee Cooper. Quiksilver, it makes the difference between the salt people - "people salt", which go in the water - and corporate people - shippers, controllers, etc.. Which do not necessarily need to surf for exercise their profession. And are frequently seen towels dry on the balconies of the building of Saint-Jean-de-Luz. At Torquay, the local Rip Curl are crowded with surfboards, the tide times and weather are posted at the entrance ... Make no mistake, long-haired surfers and go barefoot beginnings are like other businessmen who outsource production to Asia and the Maghreb. "We are primarily a design company and marketing," says, unashamedly, Craig Stevenson, Director of Marketing for Quiksilver Australia. Is this the end of innocence? "Surfers are now spending more time in the office than in water, meets Richard Harnie-Cousseau. But their strength is to live the lifestyle they sell. "And if Quiksilver has been listed since 1986 on Wall Street, where Billabong about to do the same in Australia, there will always be Doug Warbrick to deny - for now - the IPO of Rip Curl. Reason? "I want to have time to continue searching for the perfect wave!" ---- Surfing or windsurfing Serie1 is a sport which involves riding the waves, surface waves, seaside, standing on a board. Surf is practiced on spots, beaches are flooded by high waves or small waves suitable profile. In France, Adrien Durupt, architect and engineer, who worked with Gustave Eiffel and has traveled the world as part of his work, would be the first surfer. It would, among others, passed in California in 1907, where he would have brought a surfboard and regularly went sailing on Baguenaud near La Baule, surf [ref. necessary]. In 1957, surfing is imported back into France via the film production of Henry King, The Sun Also Rises, through the son of producer Dick Zanuck and screenwriter Peter Viertel Californian who took advantage of the waves of Biarritz, where they were present for the tournage2. Joel and Arnaud De Rosnay helped in the early 1960s to promote this new sport on the beach in Biarritz Côte des Basques accompanied by four surfers: Barland Rott (creators Longboard), Jo Moraiz and Reinhard. The first championships were held in France in 1960 and the French federation was created in 1964 and now has 37,500 licensees. The first surf school opened in 1966 Biarritz2. The oldest surfboard known to date was discovered in 1905 in Ko'Okena on the Big Island of Hawaii, inside a tomb. Archaeologists believe it was the burial of a "chieftainess" named Kaneamuna, who reigned in the early fourteenth century. Made in the wood of the breadfruit tree, this board was found in perfect condition conservation3. Surfboards are now generally made of polyester resin, fiberglass and synthetic core (polyurethane foam blank and polyester resin). Longboards are the modern descendants of the first strips appeared and descended from a long tradition in Hawaii. The shortboards ("short boards" in English) have emerged in the years 1960-1970. Lighter, more tapered at the nose, thinner, they are much more manageable and offer much greater freedom to the rider in his path and figures he can do. The artisans who make surfboards are the shapers, and that they are glasseurs lamination work, some shapers are also glass. We talk about shape, to describe the shape of the board. With the advent of new technologies and developments, there are now many different shapes. |
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