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Dmitry Korzhev with partner Dmitry Troitsky took Russian retailer O'KEY Group public on London Stock Exchange

Dmitry Korzhev profile Dmitry Korzhev portrait

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Packages "O` Kay "retired to managers
Members of the network will receive options on its shares

A network of hypermarkets, "O` Kay, last fall placed the shares on the London Stock Exchange approved the stock option program for management. As the "Y", co-owners of the parent O `Key Group SA will be 50 of its top managers and heads of departments: in total they will receive no more than 0,25% of the company, or their cash equivalent - $ 8.5 million - based on yesterday's shareholder value network.

Share the shares with the management of shareholders' O `Kay" decided in autumn last year - immediately after the IPO, the network on the London Stock Exchange (LSE). In January of this year's management "O` Kay 'call for investors broad parameters of this program, said the source of Kommersant at one of the investment banks: it is expected that about 50 staff (top management and department heads) will receive a bonus in cash and shares of companies whose value together do not exceed the cost of 0,25% of shares in the parent O `Key Group SA at the time of starting the program (yesterday worth $ 8.5 million). Payments will be in three stages: the first - managers will only receive the money in the second - the right to shares, which will be implemented through 18 months of the third tranche imply the right to a paper company, but with the possibility of redemption after 24 months. Price at which the managers will be able to redeem shares under options, and when the start of each stage of the program, the interlocutors of Kommersant did not say.

Authorized Representative O `Kay" told Kommersant that the options program has already been approved without becoming discuss its options.

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• In 1995, together with an equal partner, Dmitry Troitsky (¹ 100) opened a juice plant Multon in 2002 - its first hypermarket "Okay."

• In 2005 the partners sold Multon Coca-Cola Company for $ 500 million in proceeds were directed to develop a network of "Okay".

• In 2010, the IPO took place on the group "Okay" on RTS, MICEX and LSE.

• For the year Shops O'Kay serve 95 million people.

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Dmitri Korzh and Dmitry Troitsky resigned from the bank's shareholders 'St. Petersburg'


V 'St. Petersburg' was replaced by co-owner

Dmitri Korzh and Dmitry Troitsky resigned from the bank's shareholders 'St. Petersburg'. They owned 15.98% stake in the bank moved to their ex-partner, Yuri Pilipenko.

Since July 1, the share of JSC 'joint capital' (owned by Dmitry Korzheva) at OJSC "Bank Saint Petersburg" was reduced from 11.35% to zero, the share of ZAO Neva-Rus' (owned by Dmitry Troitsky) - from 4.63% to zero. According to the press service of the bank, now owns shares in an offshore company Rissian Dealerships Holding Ltd (RDH).
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Who came
The ultimate beneficiary of the offshore company, said the bank is Yuri Pilipenko. He, along with Trinity and Korzheva until 2005 owned the St. Petersburg juice producer CJSC 'Multon'. Trinity and Korzheva owned by 38%, and Pilipenko - 19% of the shares. In 2005 the partners sold the company to the corporation Coca-Cola.
Then they came and from another food project - JSC 'Ochakovo dairy factory. " Their shares (62,5%) passed the holding Wimm-Bill-Dann (WBD). In this project, also attended the Estonian holding BCC Ltd, which also sold its shares of WBD plant (5,2%).
Also, ZAO Neva-Rus 'was involved in leasing LLC SEB Leasing' (25%) together with the Estonian 'Yuhis Bank' (75%). But in 2003 the bank entered into the Swedish banking group SEB, which bought back almost immediately and 'our professionals'. With the proceeds from these transactions, and money to Trinity Korzhev bought a 23.98% stake in the bank 'St. Petersburg'. Also, 'Neva-Rus' has acquired a 100% stake in 'Itaneft' in Izhevsk.
As for Yuri Pilipenko, he, according to some reports, in 2008 also invested in the oil business Izhevsk - a Company 'New Energy Company "(Izhevsk). In 2008, Trinity and Korzhev sold 11.4% stake in the bank 'St. Petersburg' managers of the credit institution. And now the remaining shares they have bought Pilipenko. Contact with any of them failed.

Who remained
The largest shareholder of the bank 'St. Petersburg' (29,9%) is its chairman Alexander Saveliev. Total managers owns 59.39% of shares. Among well-known minority shareholder of the bank - the son of the governor of St. Petersburg Sergei Matvienko (4,12% of shares).
Proceeding from the yesterday's stock price, the bank 'St. Petersburg' is worth $ 340-360 million

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"Okay" for a quarter

Property owner network, "Okay" Company "Dorinda" March 31, purchased from ZAO SSMO LenSpetsSMU (included in the Etalon Group Ltd) an area of ??5,881 square meters. m in the residential complex "Jubilee quarter in Kamenka in the north of St. Petersburg for the construction of the store, the press service LenSpetsSMU. Trade area will occupy 2000 square meters. meters, the report said. Press Service of the retailer did not answer the question, "Vedomosti". The deal know two top managers, "Okay." The site is small and not suitable for large-format store - there will be a supermarket, "Okay-Express, says the manager of the company. In the supermarket format has 12 out of 25 points, "Okay" in St. Petersburg. Amount of the transaction the parties do not disclose. It could range from $ 6,000,000 to $ 8,000,000, evaluates Vladimir Sergunin, deputy director of the investment department of Colliers Int in St. Petersburg.

Jubilee quarter includes approximately 8000 apartments-class comfort, of which 4,471 have already surrendered, said Elena Semenova, assistant ZAO "UK" Etalon ". Early last year LenSpetsSMU sold 1.8 hectares in the quarter, the Finnish Kesko for building DIY-hypermarket "K-rout.

Plot in a newly developed area is ideal for shop, most likely in the contract stipulated that other retailers do not have the right to open nearby, so the first stage "OK" will be the exclusive food retailer in the quarter, adds Sergunin.

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Owners of hypermarkets, "Okay," open "hard discounter"

Co-owners of the network "Okay" start in Moscow on a new product network format of the hard discounter. " Analysts argue that in Russia there is not a successful experience of such stores.

According to "Business Petersburg" the top managers of two large grocery chains, the owners of "Okay" - Dmitry Korzhev, Dmitry Troitsky and Boris Volchek start in Moscow on a new network. This information was confirmed by one of the directors' OKeya. Connect with themselves businessmen failed.

According to one source, the new network will operate in the format of a hard discounter, by analogy with the German chain Aldi.

In these stores, as a rule, the minimum range of fresh food, simple design of a trading hall, there is almost no refrigeration and minimal costs for support staff. All this allows to establish a small trading margin (from Aldi on average 12%).

Another source claims that the project will the former CEO, "Okay, Igor Makarov (head of the network until December 2007). Helping him will Haig Kerr, a former adviser of ex-shareholder, "Okay," Hilary Teder. However, Igor Makarov said, "Business Petersburg", that he knew nothing about this project. Press-service of "Okay" is not denied nor confirmed the information.

According to a source, "Business Petersburg", the office in Moscow under the new project was rented in January and February. And now the company's staff numbers about 15 people. Mostly this development specialists and the search area.

Experts believe that the company will declare itself by opening several stores, as this will recoup the costs of the office. By the way, head office, "Okay," the owners moved to Moscow in 2008, though they live and work in St. Petersburg. In 2009, the Moscow region were discovered first three stores.
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According to information confirmed by a top manager, "Okay," the fall network plans to sell some shares in its parent company Dorinda Holding SA on the London Stock Exchange. Apart from the additional issue of shares is likely to sell the network owners. Today the company owns three of them in equal shares. Perhaps the money from this deal will launch a new project.

According to analysts BrokerCreditService Tatiana Bobrovskaya, the investment in opening a shop economy class in Moscow is $ 400-700 thousand Director of Prosperity Capital Management Alexei Krivoshapko notes that "Okay" - a very successful project with revenues exceeding $ 2 billion, and net profit of not less than $ 80 million

"Owners may well start a new network at the expense of profits," Okay, "- said Alexey Krivoshapko. According to him, enough to run the project $ 10 million, however, analysts believe that the network will be more successful by working in the soft discounter format, as because of the limited range of hard not soon be in demand in Russia: "People love to do all their shopping in one place."

Attempts by other market players to work in this format did not lead to success. In particular, this idea was abandoned at the time the network Pyaterochka "and" Dixie. "

Andrei Rogachev, founder of Pyaterochka, said that in the format of a hard discounter chain has not worked ever. However, experts argue that initially it looked like a hard discounter.

Competitors believe that to be successful the hard discounter need an established system of logistics. So, the owner of the St. Petersburg online cheap shops "Technologist" Soso Kutalev says that only their own food database allows us to keep low prices.

Simultaneously, experts question whether it is out of the capital market: it is attractive to any format, but at the same time more risky, rental rates are higher than average in Russia. As Tatiana says Bobrovskaya, even the federal "Magnet" in no hurry to Moscow, preferring to grow in the regions.

Fortune helped juice and milk

Co-owners of a network of hypermarkets, "Okay," known as an active investor in a variety of industries. As a result, today they are among the largest Russian billionaires.

According to one of the top managers' Okeya, the network was founded in 2001 by four partners: Dmitry Troitsky, Dmitry Korzheva, Boris Volchek and Estonian billionaire Hilary Teder. In 2007, the last co-owners sold its stake (23.34%) for about $ 165 million and launched the project "Okay Ukraine. But because of the debts of the company in summer 2009, Hillary Teder was forced to sell, and the network.

Despite the non-public, Dmitry Korzhev, Dmitry Troitsky and Boris Volchek known not only as the network owners, "Okay."
Dmitri Korzh and Dmitry Troitsky almost always acted together, creating, and then successfully selling a sprawling business.
The first large project business was juice company Multon, which they founded in 1995. 10 years later they sold Multon Corporation Coca-Cola. The deal amounted to $ 501 million

Part of that money has been invested in the purchase of 35,5% of the bank "St.-Petersburg". Later, the package was reduced and finally sold last year.

In 2006, the partners came from another food business - Ochakiv dairy plant. Their shares (62,5%) for $ 63.7 million bought the holding company Wimm-Bill-Dann.

In recent years, employers are actively developing their major projects on the Moscow market.

Following the "Okeem", whose first stores opened in the capital last year, Moscow came to the market and holding "Mega Auto (Dealer Audi, Land Rover, Mazda and others) - a joint project of Dmitry Korzheva and Dmitry Troitsky, according to participants of the automobile market.

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The third owner of a chain of hypermarkets, "Okay" - Boris Volchek to "Mega-Auto" is not relevant, but, according to market players, he also owns a network of service stations Petersburg Union, avtomuzey Retro Union, as well as three business center on the embankment Sinop . in St. Petersburg.
Status of owner
in "Okeya"
4.1 billion rubles - Dmitry Korzhev.
4.1 billion rubles - Dmitry Troitsky.
2.9 billion rubles - Boris Volchek. (Included in the rating of Russian billionaires magazine "Finance" in 2009)

A place for experiments

Oleg Rybakov, Managing Director of TD Intertorg (supermarkets "Family" and a supermarket "Idea"):
In Moscow, no one tried to work in the format of a hard discounter, so this project will be of interest to all. In retail information spreads quickly: if the case is successful, other networks, of course, also refer to this format.
We are considering the option of running hard discounters, but until we are satisfied with how the "Family" - supermarkets economy class. We resumed the development of this network in Moscow, stopped during the crisis - has recently opened a seventh store in the capital.

Moscow market is interesting because there is very small share of retail chains, and competition is much lower than in St. Petersburg. Not surprisingly, the St. Petersburg network a promising market for themselves believe Moscow. There you can also try to develop different retail formats.

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"Okay" with no euphoria

The price of depositary receipts O'Key Group after a rapid spurt to almost $ 15 per share back to the level of accommodation. The company completed an IPO on the London Stock Exchange on Nov. 2, 2010, posting a 38.14 million GDR (Receipt representing one share) to $ 11 per share. Exactly four months after the IPO, on March 2, quotes returned to the level of accommodation, podeshevev by 26% from the level at which traded at the end of December ($ 14.9 per GDR). Yesterday at the closing, they cost $ 11.08.

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"O" KEY "is owned by former co-owner Multon

Co-owners of a network of hypermarkets on "Okay" is St. Petersburg businessman Dmitry Troitsky, Dmitry Korzhev, the bank's shareholders, "St. Petersburg", until May of this year, controlled the juice company Multon. Petersburg market participants believe that private information on "Okay" actually three owners. Partner of Trinity and Korzheva they call the Estonian businessman Hillar Teder.

The fact that Dmitri Korzh and Dmitry Troitsky are co-owners of hypermarkets "O" Okay, yesterday officially announced the chairman of board of bank "St.-Petersburg" Alexander Saveliev. "With the support of the Trinity and Korzheva we plan to expand its retail bank network, in particular, will open its branches in these malls, "- he added. With Trinity and Korzheva connect yesterday failed. But the St. Petersburg market participants before these businessmen linked to the activities of the" O "Okay." Officer of the St. Petersburg office of Colliers International says that the network is "O" Okay "-" not from among transparent. "Negotiations on behalf of the" O "Okay," he said, usually led by the chairman of the supervisory board, "Dorinda" Boris Volchek. The main project Korzheva and Trinity considered juice company Multon, which in May, they sold the corporation Coca-Cola for $ 501 million magazine "Finance" in the June ranking of 77 in St. Petersburg's billionaires put Korzheva for 12 th place, estimating his personal fortune at $ 230 million and Trinity - on the 13th with a $ 210 million

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Autumn Bank "Saint Petersburg" announced the onset of the new shareholders - the companies ZAO Neva-Rus "(17.59%) and CJSC Joint Capital (17.92%). Both companies - the former beneficiaries of Multon controlled Korzheva and Trinity. These same companies in 2002 took control of the Ochakovo dairies.

Polled by Vedomosti entrepreneurs who are familiar with the shareholders' O 'Kane', believe that Korzheva and Trinity have a foreign partner - Estonian billionaire Hillar Teder. Awareness by participants of the St. Petersburg real estate market said that its share, which is about 10-15%, Teder received for assistance in the development of technologies for the "O" Okay ": logistics systems, calculations of the goods, the parameters of a trading hall, and so on. And in 2002 he was director of the Baltic Dorinda Holding. A source in one of the investment companies, familiar with the situation confirmed that co-founders of the network are the Trinity, Korzh and Teder. Boris Volchek there can be, and is among the shareholders, but all decisions are made by the three "- said the businessman.

According to him, Teder - Estonian entrepreneur who in the mid 1990's. very successfully invested in a business Estonia "Yuhis Bank. Then, when "Yuhis Bank came under the control of the Swedish bank SEB, he successfully came out of the project, but before the release of funds invested in the project Multon, and a network of" O "Okay."

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Experts do not include the "O" Okay "to the leaders of the food market, but the analyst of the United Financial Group (UFG) Alexei Krivoshapko notes that the network is one of the twenty largest retailers of the Russian Federation. Proceeds" O "Kane" in 2004, UFG estimated at $ 174 million, that guarantees the network 4 th place in the ranking of St. Petersburg merchants. This year's "O" Kay "stepped outside of St. Petersburg, opened a hypermarket in Rostov-on-Don. In the coming year, the network plans to enter not only in Tolyatti, Krasnodar, Murmansk, where construction has already begun, but on the capital market.

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