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I apologize for my poor translation into English
Founded in 1992 by Mr. Larry Rossy, Dollarama is a Canadian-type-price store. Until 2004, this chain was owned by S. Rossy Inc.. Rossy store owner. Since then, Bain Capital LLC, a firm of Boston Capital, acquired a majority shareholding of the company.
The first store opened in 1992 in Matane in the Lower St-Lawrence in Quebec. The company expands its presence by converting existing stores to the new Rossy and Dollarama concept opens new stores.
In 2004, Bain Capital took a majority position in Dollarama1, 2.
In 2005, Dollarama generated sales of 743 million USD in its 400 stores. In 2006, the opening of 50 stores was planned, half of the West canadien3.
On April 17, 2009, Dollarama announced that it exceeded for the first time in its history the billion Canadian dollars in sales (1.1 billion), an increase of 12% compared to fiscal year précédente4.
The same statement also reveals that to date, 565 stores were operating in Canada from coast to coast. In 2009, the chain operated 585 magasins5.
In 2009, its president and minority shareholder is Larry Rossy.
On October 9, 2009, the title of Dollarama entered in the stock market
Business model
Originally, Dollarama had given the slogan "Every one dollar."
And customers could buy 1, 2, 3 or 4 items for a dollar. Chocolate candy brand Oh Henry, in March or Aero, for example, were offered at two for a dollar. In the early twenty-first century with the rise in prices from its suppliers, Dollarama had to take the decision to make a prank at first its business model, and that's chocolate candy rose to 0.65 CAD. In 2010, they increased to 0.69 CAD.
In February 2009, Dollarama has launched new price ranges, with articles 1.25 CAD 1.50 CAD 2.00 CAD and
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-> Created for Cookie Rossy
How Larry Rossy has built his fortune with Dollarama
In 1992, Larry Rossy decided to test the concept of Quebec $ 1 store. The first store opened in Dollorama Matane because a failure to pass almost unnoticed in Montreal.
If it is with pennies and the dollars that, with Mr. Rossy will be $ 1 millions. The company is now worth more than $ 1G.
-> Site for Cookie Rossy