Penny Parks Knight ?

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Hampson, Philip "Phil" Knight (born February 24, 1938 in Portland, Oregon) is an American entrepreneur and founder and Chief Executive Officer (CEO) of the U.S. company Nike Inc.

The graduate economist has designed in his university thesis on the successful marketing concept his company later. With the help of Phil Knight made since the mid 1960s the Nike company to one of the world's leading and most successful manufacturer of sports equipment. He gained greater fame in 1997 when Michael Moore him for his film The Big One (The Big One) interviewed. Moore introduces him to the hard question of why he can make shoes in Indonesia, where a repressive regime prevails.

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Career

Philip Hampson Knight was on 24 February 1938, the son of William W. Knight and Lota Hatfield was born in Portland. After school, Knight took an economics degree at the University of Oregon, in 1959 he graduated with a Bachelor of Business Administration. From 1959 to 1960 Knight served as a First Lieutenant in the U.S. Army.

Subsequent studies at Stanford University Knight ended in 1964 as a Master of Business Administration. For the written thesis dealt with the problem of how to break the German Adidas and Puma to dominate the U.S. sporting goods market is. Knight pleaded already on this occasion for an inexpensive but high quality competitive offering that should put through an intensive marketing strategy foot.

After graduating, Knight and 1969 was as an auditor in Portland, where he was also appointed to teaching at the State University. In 1968 he married Penelope Parks, with whom he has two children and a foster daughter.
Career as Nike boss

Knight founded in 1964 with Bill Bowerman, the shoe company Blue Ribbon Sports, which was successful in sales and in 1971 was renamed Nike Inc.. The colorful range of sports shoes gave the company a rapid worldwide expansion. After the IPO of 1980 scored Nike high price increases. At the beginning of the 1990s won Knights companies in respect to the turnover of the global top position in the industry.

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Background of the entrepreneurial success of the Knight is already described in his thesis marketing strategy that helps Nike about the equipment of professional athletes ever again draw attention to himself makes. The prominent athletes serve the predominantly youthful and young clientele as role models.

Knight has headed since 1967 as president and CEO, the company itself, which had from the mid-1990s compared to the Adidas compete drop in sales.

On 28 December 2005 Phil Knight stepped down as Chief Executive Officer (CEO) as a surprise. He remains, however, the Board will continue as chairman. His successor, William Perez, who previously served as CEO of cleaning products company SC Johnson & Son.
Memberships and Awards

The entrepreneur is a member of the Republican Party. He was elected in 1982 Oregon became the most successful entrepreneur of the year. In the years 1994 and 2003 he was honored at the Cannes Lions as Advertiser of the Year.

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Nike Inc. is a 1972 founded, international, American sports goods manufacturer. Is headquartered in Beaverton, Oregon.

The transition from sales to manufacturers

Bill Bowerman, until shortly before sports coach at the University of Oregon in Eugene, founded in June 1964, the company Blue Ribbon Sports, along with Phil Knight. The first company sales of athletic footwear brand Onitsuka Tiger (Asics day) before they even produced in 1971 under the name of Nike shoes. 1972 appeared the first collection itself.

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Produced
The beginnings in the 1970s

Nike's early commercial success was strongly linked with the binding of famous and successful athletes. The company upgraded from Steve Prefontaine, who arrived at the Olympic Summer Games in Munich in 1972 to 5000 m in fourth place. He made known to other runners, Nike in particular. 1978 Nike started selling shoes in Europe.
The era of Michael Jordan

In 1984, Nike basketball rookie Michael Jordan under contract. Together they designed their own collections. In the first year of co-generated U.S. $ 130 million Nike with the Air Jordan brand. Overall, Jordan has brought the company about $ 2.6 billion in sales. [3] In 1989, Nike's global leadership position as a sporting goods supplier, which holds to this day. [4]
Expansion of the leading position

Nike athletes from further upgraded, so could the 1994 soccer world champions Brazil are required. In 1995, the Canadian Hockey equipment supplier Nike CANSTAR for 395 million U.S. $, including the brand builder. Followed in 1996 with the then little-known Tiger Woods to Michael Jordan the next coup. For U.S. $ 5 million per year, Nike supplier of the future golf stars. Later, Lance Armstrong won for the company.

In September 2003, took over Nike's Converse brand for 305 million U.S. $.

2004 came from Knight as CEO and was succeeded by William D. Perez. In January 2006, Perez was replaced by Mark Parker.

The campaign "Stand up, speak up!" (German for: "Arise, lift up your voice!") Advertises Nike since February 2005 against racism and advocates for greater tolerance and acceptance in European soccer stadiums.

In April 2008, the Nike Bauer Hockey division to an investor group of Kohlberg & Company and Canadian businessman W. Graeme Roustan has been sold. The sale price was reported as 200 million U.S. $. [8]
Logo

The graphic design student Carolyn Davidson designed for around $ 35 the logo, called the Swoosh, and today is the "Nike-hook" one of the most famous trademarks in the world.

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The sporting goods manufacturer Nike currently exceeds expectations. Unlike the competition, it creates the group, sales and profit to increase steadily. Sponsors also because of the Women's World Cup, when Nike five of the 16 teams, the demand for the products of the world market leader is currently unbroken.

However, for the rising costs of the company. Both pay for cotton and other raw materials as well as for transport and processing needs of the group higher prices than last year.

But even when Nike CEO Mark Parker - as happened recently - raised the retail prices: the trendy shoes, sports jerseys and T-shirts with the distinctive logo, customers can apparently resist. "This is clearly the best way to compensate for higher costs: to create a strong demand," analyst Matt Arnold said of Edward Jones of Reuters. "Nike has made. The demand for Nike products is huge." And in every region of the world - except Japan, where people still struggling with the aftermath of the tsunami disaster and nuclear.

In North America and China, however, the two most important markets for the company, Nike achieved in the recent quarterly results in late June a sales increase of more than 20 percent. Have also contributed to the summer time products were delivered earlier than usual, which have paid off in the face of the hot spring, it said. In China, the annual turnover for the first time recently cracked the two-billion-dollar mark and has doubled its level in four years. In the coming years, this amount will double again, according to company information: Nike Total will arrive in 2015 with an annual turnover of 30 billion dollars.

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Unusual Advertising

Unlike the competition, Nike does not shy away from agreeing on marketing and product range, the one or other risk. So the sports giant, committed a few days ago as a promotional figure the star-football player Michael Vick, who had been sent in 2007 for his involvement in illegal dog fighting for two years in prison, and last year celebrated a highly acclaimed comeback. The move should pay off later than next spring, when Nike einsteigt as the main sponsor at the U.S. Football League and NFL superseding the Adidas-Reebok subsidiary.

Also in the meantime has fallen into disfavor golfer Tiger Woods for Nike advertises again. "It was at Nike has always been this: you have just a few problems with it, to step out of line," says Kevin Adler, Marketing Engage consultant. This setting has proven itself, says his colleague Paul Swinand from Morningstar. "Overall, the consumer confidence in the U.S. a little tepid, but in sporting goods, it already looks better."

This is confirmed by Nike's order books: It is currently available only for the period June to November with a total value of items more than ten billion dollars, 15 percent more than during the same period last year.

Terms of price-earnings ratio of 19 is about on par with Nike Adidas, but is more expensive than other competitors.

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